Development of music videos

Over the years, music videos have been developed. We have analysed videos from three different periods, the 1970's, the 1990's and 2010 and made notes on shots, costumes, lighting, etc. To finish off, we compared them to see how they have improved over time. 

The first music video we looked at was ABBA – Dancing Queen (1970's)

• Whole video shot in one room  
• No change in outfits  
• Don’t have actors  
• Have a real audience of children – almost like live performance  
• Always the same camera movement  
• Variety of shots  
• No story line  
• There are only a few different positions of shots, edited all together  
  The lighting is very dark
• The artists are represented as calm

The second video we watched was Spice Girls - Wannabe (1990's)

• All one take – the camera follows them around  
• There's no change in outfits
• Have actors  
• Handheld cam  
• Dance routine  
• Not much of a story line  

  Not very bright lighting

• Artists are represented as fun-loving and energetic

The third and final music video we took a look at was Lady Gaga ft. Beyonce – Telephone (2010)

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• Storyline  
• Actors and dancers  
• Outfit change  
• Dance routine  
• The artists act in the music video  

  Extremely good lighting
• Artists are represented as psychotic

In conclusion, music videos have developed from being simple footage taken in one shot and one location with no changes of outfit to being a little more complex. The majority of music videos today have a storyline. They contain lots of  footage with a huge variety of shot types in different locations. It is common that artists and bands have one or more changes in outfit during their videos and often there is a dance routine. This is due to the developments in technology and editing software used to put music videos together.