Dyers theory is that celebrities are a created image and are not an accurate representation of a real personality. They are constructed in this way in order to capture their audiences interest and ultimately gain more money.
Dyers theory is made up of three categories
-Audiences and institutions
-Stars are constructed for the purpose of making a profit.
-Institutions model their stars image based upon what the audience desires. For example Wiz Khalifa, who is sold towards the hip hop market/audience and for this reason he wears gold necklace jewellery and has a multitude of tattoos.
-Construction
- Astar is a constructed idea and is not a genuine representation of their true personality
- The star needs an original style so as not to be lost in the multitude of images circulating in popular culture, this helps them to be differentiated from other stars and selected due to their originality.
-Cultural beliefs
- Audiences relate to these stars because they have a feature which they admire this is called idolisation. This is however a false sense of security because the celebrities are conforming to an archetype rather than actually being a source of being related to.
- Stars are often copied by their audience but this can often be a negative feature due to some potentially dangerous activities or styles attempted by these celebrities.
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