The song alone most likely appeals to the younger generation, particularly between the ages 5 and 16 because it is upbeat and energetic. The lyrics are also very simple to remember and catchy. It is often the younger generation that listen to Pop music in comparison to 18-20 year olds. The Saturdays are a very popular band within all different age groups although again, they are probably more popular with younger audiences. I can also imagine that the majority of The Saturdays fans are girls.
From this, we plan for our music video to mainly appeal to younger girls. However, we feel because the video is not just focussing on the band members and that there are two of the opposite sex included, it may also be watched by boys. There is also a touch of humour that we are planning to form throughout the duration of our video, for example, the boys will be falling over and getting hurt during it and there is also the 'Tom and Jerry chase' we plan on recreating. From the humour, we plan on targeting audiences of all ages and not just the typical young girl.
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