Auteur Theory

The Auteur Theory was introduced around the 1950's by French film directors. The term 'auteur' originates from France and translates as author which means that films reflect the directors creative vision. 

François Truffaut, one of the french film directors and critic, quoted 

"A true film auteur is one that brings something genuinely personal to his subject"

This method of film critique originally associated with the French New Wave. It was developed many years later in the US through an article in The Village Voice written by critic Andrew Sarris. Sarris used the Auteur Theory to analyse what defines work through the study of directors and their film.

Marc Klasfeld (left) is an American music video director and has directed over 200 music videos. He has had a whole range of experiences directing music videos for different artists who create music of different genres.

Artists that he has directed music videos for include, Katy Perry, Jay-Z, Britney Spears, Michael Buble, Nelly, Avril Lavigne, Aerosmith and lots more with many MTV award wins and nominations.

He is the founder of Rockhard, a music video production company. Rockhard has produced videos for a whole range of popular artists such as Justin Bieber, Lady GaGa, Kelly Rowland, Willow Smith along with many others.

Moreover, he is a director of television adverts for Nike, Reebok, Cartoon Network and Hummer.

After watching some of the videos in which he has directed I have noticed that he has a distinctive auteur signature style which is he uses the four micro-elements to reflect the pop/dance-pop genre. He makes the artist the focus of each shot and portrays them in a positive light. There is always some storyline whether it be a small one. There is also often a performance based section of his music videos in which there is either a choreographed dance routine or simply the artist performing to the viewers.

I took a look at the pop song, Last Friday Night by Katy Perry. Here, the storyline is about the transformation of a 'geek' who throws a good party. 

Here is one of the shots used towards the beginning of the music video and before the big 'transformation.' It shows the viewers what the artist looks like now and as it's a mid shot they can see what Katy Perry is wearing as well as how she has her hair and make-up. Her costume, hair and make-up has been thought about to give the audience the idea that she is a 'geek.'

She is then transformed into what some people would class as 'beautiful.' There is a build up as to what she looks like as the camera pans from her feet to her face. This is to put the focus on the artist and therefore sell.
 




There is many close-ups of Katy Perry which is again to make her the focus of the duration of the music video and sell the artist. This is not just after the transformation but before, also. Such as in the first picture, she is in the foreground of the shot with the other girl, Rebecca Black. Although, viewers are likely to focus on Katy Perry because she is in the very centre of the shot.


In the music video for Last Friday Night, there isn't a choreographed music routine but we see the artist and the main actors of the video dancing. This and the bright colours of what people are wearing and the bright lighting all help to link with the theme of a party and the pop genre.





I looked at the video Brokenhearted by Karmin which again is dance-pop genre. There is a short storyline conveyed through the duration simply about a girl and boy essentially 'hooking up' at a party and the girl is awaiting a phone call from him.

Similar to Katy Perry's music video for Last Friday Night, Klasfeld has incorporated many close-ups of the singer, Amy Heidemann (Left.) She is also the focus of many shots. For example, the bottom left photo shows Amy and one of the main actors in the music video. In this, you can see the actor but some of him is covered by a paper cup. He's not in focus whereas the artist is. This and the fact she is in the centre of the shot will bring attention to her. This is done purposely in order to sell the artist.

There is no choreographed dance routine in this music video but in a lot of shots, Amy Heidemann performing her song to the camera. She doesn't dance but is energetic, always moving and performing small improvised dance movements. This is shown in the screen shot of the music video on the left. It's an obvious performance based shot due to the props used such as the microphone and instruments used by the band members.

Furthermore, there is another party theme within this music video to go with the pop-dance genre of the song. This is again shown through the use of bright colours in their outfits, hair, make-up and the props used such as balloons and paper cups. (Right)





Finally, I took a look at the another dance-pop music video for All About Tonight by Pixie Lott. There is a very small storyline within this which is mainly shown through the lyrics rather than the visuals. It's about a girl who has just broken up with her partner and she is simply going out to get over him.

Again, there is a lot of close-ups and even extreme close-ups of the artist (left.) 

There is also shots of different parts of Pixie Lott's body, particularly her legs. Again, this is to show of her image as skinny is what society defines as 'beautiful.' This will help to sell the artist.

There is a choreographed dance routine with two other dancers during some of the chorus which fits with the theme of a partying and the dance-pop genre of her song.

Pixie Lott is also wearing heels and a playsuit/dress which further emphasises the party theme.




In conclusion, Marc Klasfeld often directs the music videos of the pop and/or dance genre. For these videos, he helps to portray the artist in a positive light and help to sell them. As well as reflect the pop genre through the use of camera angles and mise en scene.

Our Star Persona

Our star persona
The two stars of our video are the two girls, Siobhan and Brianna. The audience are able to recognise this through the amount of shots that there is of them individually and together. They are the focus in these shots, for example they are in the positioned in the centre. They are even the focus of the clips in which both the girls and boys are in together, such as the one of them running towards the camera, the girls are seen first followed by the boys chasing after them.

Our artists, Siobhan and Brianna, are fun-loving, energetic yet rebellious. 

They are portrayed as fun-loving and energetic through the upbeat pop song in which they both dance to. During some of the shots of them lip-syncing, the girls are smiling and laughing, showing that they are having a good time and are energetic. Their choices of costume are also brightly coloured which emphasises again how lively they are.

They are also presented as rebellious through the storyline as they escape from the dinner party to get away from the boys to go and 'party.' They also change their costume slightly by swapping from flat shoes into heels and applying even more make up such as bright red lipstick. This gives the audience a feel that they are both rebellious and like to be in control of what they do. By wearing bright coloured lipstick again links back to their energetic side.

Existing star persona 

Our star persona connects with another existing star persona portrayed by another famous girl band, Girls Aloud.

One of their music videos in which I feel that the star persona they are trying to convey to the audience is that they are rebellious. This is in their video for Sound Of The Underground. This song isn't your typical Pop Song and is more towards the Pop Rock genre of music. Knowing this makes me already think their will be a twist in their Star Persona that is presented in their other music videos. Within the first 5 seconds we see the band standing behind their microphones in a cage-like location. (Photo below) When I'd first seen this I automatically thought of a prison cell. Although my interpretation wasn't correct, the band are still positioned inside this cage which has connotations of entrapment and we usually put pets in cages to keep them under control. From this, it makes me think that Girls Aloud are rebellious and like to do their own thing.

I also noticed their choices of outfit for this music video were a little different. Girls Aloud are  usually dressed in party wear and in bright colours along with brightly coloured, bold make up. Whereas in this, they are wearing more hip hop clothing and big, dark, bold make up. Again, I think this also presents the rebellious and 'bad girl' side of Girls Aloud.
Below are two photos in which you can see the bold make-up and their choice of outfit.

For many of their other upbeat songs such as Love Machine and Something New there is a dance routine which gives the audience the impression that Girls Aloud are a very energetic and lively band. Although their video for Sound Of The Underground isn't as jumpy as some of their others, their are points in their video in which all the girls still move to the beat at the same time. (As shown below)

Their videos for Love Machine and Something New, give off the impression that they are energetic, as explained above, and fun-loving. This is through their dance routine, choice of outfit and how they have acted in the video. I have analysed their video for Love Machine here. Their video for that is very similar to Something New.
Firstly, in both videos they have choreographed a dance routine in which they do together as a band. It shows off the obvious friendship between them but also that they are all lively and energetic.
The choices of outfit in both videos go with the Pop Genre as they are dressed in party wear. They are also wearing bright colours which emphasises the energy between them. The two photos below show the dance routine and outfits the girls are wearing in Love Machine (left) and Something New. (right)

Furthermore, in both of these videos, there are shots of the girls smiling and laughing showing that they are having a good time and are fun-loving.

Rough Cut

Our Star Persona

In our video, the star image we desired to show was that of the two girls singing and dancing combined with a funny, comedy oriented chase sequence, this shows our stars (Brianna and Siobhan) as rebellious as they escape and do their own thing in the video, it also expresses a recklessness that portrays an image of a strong individuals.

Our stars are also presented in a certain way in the style of their costume. For example, the girls have two different costumes, one for the events sequences and one for the singing shots. In the singing shots the dresses are very formal, controlled to suit the setting whereas the dinner/chase sequence features more colourful clothing in the girls to increase the excitement and show the pace of the sequence.

Mise en scene for three different music videos

Hip Hop: Snoop Dogg - Drop it like it's hot (ft. Pharrell Williams)

Costume: The clothes worn in this video are all in black and white and have a casual dress sense. However, this wouldn't be a day to day outfit. The clothing is also branded to promote companies. Furthermore, they dressed in the style of the genre with gold chains, hats, diamond belts and gold teeth. Their clothing reflects the lyrics as the gist of the song is about being rich. Therefore, their costumes show this as they're flashing their money.

Colour: Alongside the costume, the colour scheme of video is also black and white. As the props and costume used in the video are bold, this helps to tone it down so there isn't too much going on at once for the audience.

Lighting: As the video has been produced in a studio, the lighting is constant throughout the video. Furthermore, the video is in black and white so the tone stay continuous.

Location: The video is set in a studio. Therefore, the location stays the same throughout.

Make up & Props: Boats, Cars, Diamonds, Dice's, Water, Ice Cubes, Champagne. This represents them as being rich and famous.

Grime: Wiley - Heatwave

Costume: To reflect the title of the song 'heatwave', the costume is mainly skimpy clothing such as bikini's and short shorts for the women featured. However Wiley is dressed in more reserved clothing; a white shirt and shorts, basic of colour. This also shows that they are in a hot country.

Colour: The colours used in the video are bright and light reflecting, due to them being outside. this also gives a summery vibe to the video as the colours also give the feeling that it is hot where they are.

Lighting: Alongside the colour scheme of the video the lighting is also bright to show how sunny it is on location, the shots of the sky also show the beaming sun to reiterate the heat.

Location: The video is set at a poolside location in a hot country, it shows that they are abroad due to the palm trees in the background. By setting the video abroad, it reflects the song title as it's literally 'causing a heatwave'.

Make up & Props: There are minimal props used in the video due to the use of extras (women in bikinis). Props used are a dog and lilos for the pool, to represent a pool party scene!

Pop: Tinie Tempah - Frisky (ft. Labrinth)

Costume: The costumes worn through the video is a smart white suit, alternating between a black leather jacket.

Colour: The colour used through the video is a dark purple effect to give the video a dungeon look.

Lighting: The lighting is used to create a shadow effect behind Tinie Tempah and Labrinth and is constantly moving to create a upbeat pace to the song. Furthermore, candles are used to give a dark look to the video.

Location: The video is set in an underground dungeon looking place to give the video a dark sense to it and does not change throughout the video to make the viewer feel trapped inside the video.

Make up & Props: There are minimal props used in this video as it is set in a bare dungeon. The only prop used is candles, to give the video a bit of light.

Editing techniques used

Flip and split screen effect

For our comedic touch to our music video, we decided to add effects to our footage similar to a 'Tom and Jerry' effect. As in a lot of their episodes they have chase scenes, we decided to incorporate this idea into our project but twist it a little.

We decided to make our music video visually interesting for our viewers by adding an array of effects. Firstly, we chose to do a horizontal split the screen through the middle. We did this by copying and pasting the same clip and placing one on top of the other, then selecting the clip and then selecting the effect 'Horizontal Flip.' We then adjusted the size and positioning of the two clips so that they were aligned with one another.

 

Strobe light effect

 

To fit with the rebellious side of our two artists escaping from the two boys to 'party' we chose to add a strobe light effect within our music video. We done this by placing the footage of Brianna on one line and another piece of footage of Brianna and Siobhan together over the top. We both made sure the lip-syncing within the clip was in time with the song. We then cut small chunks of the footage of Brianna and Siobhan and deleted every other one so that the shots changed in time with the pace of the music.

 

Brightness, contrast and colour adjustment



Due to the lack of battery in our torch, we were unable to get much use out of it when filming the scenes outside for our music video. As a result of this, some of the quality of light in these clips weren't that great. So we manually adjusted the levels of brightness so that the audience is able to interpret what is going on in those particular clips. We then adjusted the level of contrast so that the brightness in each clips did not look unnatural.

Pitch for music video

Music research for Introduction

We decided to have a silent introduction to our music video but when we reviewed the footage, we could see that silence would not work and so we looked at examples of dinner music in films and by looking up what music works well at dinner parties. The song we chose is 'Miles Davis - Kind of Blue' this represents a candlelit dinner as it is a slow and mellow beat, this fades into our music video track 'The Saturdays - Ladykiller' and makes for an easy to follow transition which helps the audience understand better that the girls are running away from a boring dinner with the boys.

Advice received from our peers

What we need to do to improve

• For the shots of the girls lip-syncing we only took one shot of each of them and one shot of them together so as a result, there is not really much variation of shots. To develop from this we have chosen that when it next comes round to this, we will take some more shots of the girls again but from different angles. From this, we will be able to add them to our current footage and cut between each shot. This will hopefully keep the audience engaged throughout as it will make it look more visually interesting.
• Along with this, we will also take some more close up shots of the girls to add even more variety.
• We are also thinking of filming more shots with a shorter duration time such as of the girls getting ready and everyone running to place in between the footage of the girls lip-syncing. By doing this, it will make the whole video seem quick and snappy which will fit with the beat of the music.
• We have added an effect to a footage of a close up of our feet in which there is one of the girls feet on the top half of the screen running in one direction and the one of the boys feet on the bottom half running in the opposite direction. It was suggested that we add some more of these split screen effects to make an obvious theme run throughout as one split screen looks out of place. By adding more of these effects, it will also add more humour to our final music video.
• If we find we have enough time after completion of our music video, we may look into adding textual lyrics to some of the clips. We will experiment with the size, font, colour and texture to go with our theme and Star Persona we hope to achieve. If we do choose to add this text we will time it so that the transition happens on the beat of our music. With this, it will again, engage the audience and keep them interested for the duration time of our music video. 

Music research for the introduction of our video

We researched existing music videos that have an introduction and analysed them. This gave us ideas and inspiration on how to put together our own introduction for our music video.

The first music video we looked at was Lady GaGa - Telephone Ft. Beyonce. For this, they have a 2 minute and 53 second introduction. During, this introduction, the isn't any music nor is there much conversing between the characters. The only speaking there is throughout is loud mutters of people in the background and the occasional announcement on the speaker. The introduction for this music video also gives the audience an insight to the storyline which they plan to convey further in the music video.
The introduction also has very little dialogue. It is mainly muffled talking in the background and Lady Gaga does not speak at all.

The second music video we looked at was Katy Perry - Part Of Me. In this 30 second introduction, we see Katy sitting in here car looking at a necklace and in the window of a building. There is no dialogue at this point although there is the sound of the radio in the background in that a conversation is happening between two people. She then gets out of the car and walks into the building in which she starts yelling at what we assume is her boyfriend. Towards the end of this, the song begins to fade in and increase in volume before Katy Perry starts singing. Similar to the first video introduction we looked at, there is a story line and by having an introduction it gives the audience an understanding of what is going on.

Finally, we looked at Taylor Swift - I Knew You Were Trouble. The introduction for her music video was 2 minutes and 2 seconds long. At first, there is a simple guitar strum that starts of quietly and gets a little louder by the third time. After 30 seconds, there is then a voiceover of Taylor giving an idea to the audience what the song is about that later on begins playing. Although she isn't really telling them a story, she seems to be explaining her feelings.

From this research, we have realised that a lot of introductions to music videos are there to give the audience an insight and understanding as to what the storyline is about. For our introduction, we are going to be filming footage of the boys and girls sitting at the table followed by the girls going to the toilet out of boredom, applying make-up and then climbing out of the window. We don't want the song track starting until the girls have entered the bathroom and have two thoughts as to what audio we may choose to use over the footage of our intro. Firstly, we have thought about leaving it completely silent. The whole idea of the introduction is that the girls become bored and we want to give the impression of that across to the audience. Although, we are a bit concerned as to how this may look so as an alternative, we have thought about playing some calm, quiet classical music. We are planning on exploring different classical tunes when it comes to putting together and editing the introduction.

Copyright

The Saturdays have copyright over their song, Ladykiller. Copyright is "the exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material." It's a form of intellectual property, like a trademark. Due to copyright, we are unable to do a video to their song without permission. 

The consequences of copyright infringement in the UK:

"While there are many consequences of breaking copyright laws, the most common include monetary fines, loss of property, loss of freedom, or loss of employment. Typically, copyright law violations involve someone attempting to profit from, distribute, or claim material to which they have no rights. In some countries, copyright infringement — the use of copyrighted material without permission or the right of ownership — could carry the penalty of criminal and civil punishment if the copyright owner should choose to file a claim and take the guilty party to court"

(source: http://www.wisegeek.org/what-are-the-consequences-of-breaking-copyright-laws.htm)

We have attempted to contact The Saturdays in order to ask permission that we are allowed to use their song in our music video for copyright reasons. For this, we made a fan account and tweeted The Saturdays joint official account in hope that we get a reply.

The Saturdays Music Video Analysis

The Saturdays - Higher Music Video Analysis

We like this shot because it shows the friendship between all of the girls as a group. They do the same movement in cannon with their arms and legs. If we were to re-film some of our footage, we will try to include some of these elements in our work.

We like this shot of The Saturdays particularly because of the positioning of them. They are sitting all together but in a sort of triangular shape. This looks appealing and engages the audience due to the variation of shots they have used. It also again, portrays the friendship between them all.

Their music video also includes a small storyline, where they are stuck in New York traffic, so get out of the car and start singing/having a party in the street.

Comparison with music videos

We were inspired to do fast paced cutting for the lip syncing scenes in a montage style by Wiz Khalifas music video: Work Hard Play Hard.

The use of montage editing in this sequence involving a club made us think that with faster paced editing you can make the audience feel like more is happening more quickly and make the music video more interesting to watch.

Of course with the comedy element in our video we were not going for a very serious sequence of events but the montage still helped with the comedy parts because it created the illusion of speeding up the time frame for the scenes. The impact of the pacing for scenes such as the chasing of the girls by the boys is that by shortening the cut time we create a tense atmosphere as the audience builds up to a point where the boys find the girls.

Another element we were encouraged to think about after watching a different music video (robin thicke- blurred lines) was how we were going to set up our scene for the lip syncing and what we decided was that it was best to have just a blank wall behind the two singers as we thought this was simple yet effective because we darkened the lighting to make the audience feel we were in a different location. As seen in the picture below a simple background can be improved with the addition of shadow positioning.

Advice given from peers

What we need to do to improve

-We didn't really vary the amount of shots of the girls lip-syncing, so taking some more shots of the them but from different angles to cut between them will keep the audience interested throughout.
- Along with this, we can also take some more close up shots of the girls to add even more variety.
-We are thinking of filming more shorter, snappy shots to go in between the singing shots.
- Add some more split screen affects to fit the 'comedy' theme- keep it running throughout so there is just one split screen that looks out of place.
-Look at adding text on the beat

What our Digi-pack and magazine advert should include

The digi-pack should contain:


- Cover (cover photo, band name, album title)

- Back (Image, tracklist, copyright text, barcode, record label)

- 4 other panes (all including original images, could credits or a personal thank you message

 from the artist/band)

- Spines (Could include band name and album title)

- There is usually an on going theme throughout a video, album and images.


The Magazine Advert should contain:

-Image of the album/album name

-Artists/band

- example songs from the album e.g. "Including the hit song..."

-Ratings

- Price

-Where the album is available, e.g. an iTunes logo

-Release date

Shot list

Analysis of filming of our music video so far

What went well
We experimented with the lighting when filming in front of the blank wall.
First we filmed the girls miming the song numerous times together and separately so that we could mix the shots in the video up instead of there being the same clip of both girls together.
After this, the torch seemed to be running low on battery so whilst it was charging we went on to filming the bathroom scene first, rather than the dinner scene. Again, we filmed a variety of shot types of both the girls and props which we plan to dot around the beginning of our video in between shots of the girls miming the song.
During filming of the footage outside, like with the other footage, we filmed a lot of the shots we planned to and even thought of some other shots we hadn't thought of previously when drawing our storyboard.

What didn't go so well
Towards the end of filming the miming footage, the battery for the torch was running low. We attempted to charge it whilst filming other footage that didn't require the use of a torch but unfortunately, half way through filming the footage outside, the battery had completely gone and as a result of this we were unable to film some decent footage unless under the light of a street lamp.
There were also a few shots when uploaded to the computer we were unhappy with because of reasons such as they were too dark or too blurry.

Particular shots that we aren't happy with and that we may choose to re-film

• The simple shot that we filmed of the clock was quite dark and the clock was not actually working and therefore we might retake this shot again or of a watch. We also could simply just leave it out as we have a clip of Peter looking at his watch.
• The shot reverse shot of walking into bathroom didn't really go as well as we planned. We haven't filmed the shot of the girls walking into the bathroom from the outside and the shot from the inside was way too dark because we were unable to use the torch at this point in time. We plan to redo this shot again with use of the torch and possibly film the shot from the outside of the bathroom to complete the shot reverse shot we planned to do.
• Again, because of the dull lighting in the bathroom, some clips weren't as good as we hoped they would be such as the close up of the girls picking up lipstick and the mirror shot of Brianna putting it on.
• We planned to take an over the shoulder phone shot of Siobhan's phone of the conversation between her and Brianna so that the audience were able to grasp the storyline. The footage that we have was taken too far from the phone so that it is impossible to read the texts. We definitely need to retake this shot because we have already have included footage of Brianna and Siobhan on their phones in the music video.
• Similar to problem with the shot of the clock, the footage of the boys looking at each other confused was also too dark. We may have to reshoot this footage if we are still unhappy with these shots after we have experimented with the levels of brightness and contrast.
• We planned to film footage of the two boys looking out door and seeing girls walking down road so that the storyline is easy to understand but we did not get this bit of footage. We may choose to film this shot if after we have completed our rough cut, we feel that the narrative is confusing for the audience.
• Due to the dilemma with the torch battery running low when filming the footage outside at night, some of the shots that we had filmed such as of the two girls running past camera and the girls hiding in telephone box are too dark. Like with footage of the boys at the dinner party scene, if we are still unhappy with the shot after we have changed the levels of brightness and contrast then we may choose to do these shots again.
• Finally, it would be ideal to refilm some of the lip-syncing shots from different angles to make the cuts more frequent and vary the amount of shots so the audience doesn't get bored.

Mise en Scene plans

The song we have chosen is Ladykiller by The Saturdays, a typical pop song that's very upbeat and the lyrics are extremely catchy. In this post, we are going to talk about how we plan to use Mise en Scene to portray the Pop Genre.

The first scene is set and located in someones dining room. For this, the lighting will be dim and low-key. We will have lit candles around the outside of the table and off-camera which will give a feeling of formality. This will go with the slow, classical music that will be playing during the introduction of the music video. The boys will be dressed in shirts to continue with the formal theme and the girls will be dressed in dressy casual wear and bright colours to link to the pop genre. The girls will also have their hair curled which goes with the party and pop theme and their make-up will be subtle and we will also be using wine bottles and wine glasses in this scene to continue with the formal theme.

 

In the second scene, set in the bathroom, the pop music will begin playing. Here, we plan to use the torch in order to make the shots bright and vibrant. In this, the girls will be in the same costume but will be putting on heels later on. This links to the pop genre of the song because heels are said to be party wear. In the shots of the girls in the bathroom they will be applying more make-up, a key prop in this scene, such as bright red lipstick because pop relates with bright colours.

The third scene will be of the girls standing in front of a plain wall lip-syncing to the song. Pop is usually associated with big, bright coloured lights so we are planning on turning off the lights in the room and only using the torch as a source of lighting. With this, we will be using the golden cover on the bounce board to create shadows of the girls and give them a golden glow on their faces. They will have a costume change when it comes to this and they will be dressed in party wear like dresses or skirts. They will have bold and bright coloured make up on which will go with the pop genre.

For the fourth scene we will be filming in different parts of Cambridge. We plan to film in parts that are well-lit by street lamps and shop lights although in some cases we may need to use the torch to increase the brightness. The girls will be in the costume that they are going to be wearing in the first scene along with heels and their big, bold make up. Again, linking with the whole pop/party Genre.

Story Board

A key aspect of the planning of our music video is storyboarding. Although our drawings for each shot aren't very detailed, we understand what is going on in each of them. It is important we finish the storyboards before we film so that we have an idea of what footage we need to get, what order we should take it in, etc. If we were to get to our chosen locations and begin filming without a storyboard we would not know where to start. We would either have to improvise and therefore possibly end up missing out a lot of footage or plan on the spot which would waste a lot of time. 

From both our storyboard and shot list it is obvious that one key point of Goodwin's Analysis that we are focusing on is selling our artists. This is obvious due to the many close-ups we plan to get of the girls or the many shots that will focus on them rather than the boys that are chasing them. 

The movement in a lot of our shots will be of the girls and boys running which links the lyrics with the visuals as part of the lyrics are 'ladykiller oh run, run, run.' These shots will be placed in between footage of the girls lip-syncing. By going back and forth from footage of the narrative side and the performance aspect will help to keep the audience interested for the duration of the music video.