Goodwins Six Points of Analysis

Goodwins six points:

Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

There is often intertextual reference (to films, tv programmes, other music videos etc).

The video definitely demonstrates common pop video traits. For instance, the main focus of the song is on Katy Perry, she is shown in a manner conforming to the characteristics of her genre, we can see this because gradually as the video goes on she is presented with sex appeal, in the sense that she loses more and more clothing as the video goes on. Also there is a very genre oriented dance routine in parts of the video.

Music videos according to Goodwins analysis have a connection with the lyrics of the song. The example we found for this is Katy Perry's video 'Roar', in which we have the visual connection between the lyrics 'tiger' and the visual transition of the main character to become a tiger like figure:

As we can see this demonstrates not only a lyrical connection with the visuals but also the song in general, for example, the song edits mostly on the beat, in particular at the beginning, when the plane crashes, the song kicks in to represent the beginning of the present 'narrative'.

Katy Perry's other video 'Part Of Me', also demonstrates similar themes, for example the loss of a man from the central female characters life and showing the transition from vulnerability to empowerment, in the case of 'Roar', Perry's character must lear to survive in the jungle after her presumably partner disappears  In Part of me we are shown what seems to be a breakup, this then turns Perry's character to joining the military after seeming very vulnerable, and she is thus empowered.