Ariel Levy: Female Chauvinist Pigs; Women and the Rise of Raunch Culture

I have researched into Ariel Levy's theory on 'Women and the Rise of Raunch Culture.' She strongly believes that women are being objectified in "political life, the music industry, art, fashion and taste." 

I believe with Levy's theory and researched music videos that are conforming to 'Raunch Culture.' I took a look at the music video for Blurred Lines by Robin Thicke featuring T.I. and Pharrell. This definitely conforms to Levy's theory as for the duration of the music video the females are stereotyped as Ariel describes, "kitschy and slutty." This is portrayed through their outfits and what's happening in each of the shots. Each one of the females aren't wearing small white tops and shorts. (Below.)

In comparison  to the males the females aren't wearing hardly any clothing and are revealing a huge amount of their bodies.

In some of the shots the girls are wearing even less clothing, for example skin coloured underwear and nothing on top. Although nothing private may be on show, they are still revealing a lot to their viewers which could be any age seeing anyone can access this video on Youtube or see it on 
music channels. Screenshots of their skin
coloured underwear are below.









In a lot of the shots of the females alone there are also in positions that could be considered sexual and promiscuous.

For example in these screenshots one of the girls is on all fours which automatically makes me think of an animal. This makes woman seem unequal in comparison to men.

The girl in the screenshot below is sitting on a chair but not in a very ladylike way. She appears to be sitting with her legs open a little. One of the artists is standing up behind her proving that he is the one with the dominance out of the two of them. He is able to walk around her freely and do anything to her. In this shot, it appears he is brushing her hair.

Ariel Levy's theory is in a way applied to our music video through the choices of outfit the girls wear as a lot of it is party-wear that is in ways partly revealing although we do not take it as far as the costumes worn in Blurred Lines. I believe the girls in our video are portrayed as the opposite of objectified and dominated by men and instead, the two girls in our music video have control of the situation of the situation they are in. They are the ones who make the decision to escape from the dinner party and are care-free of what the boys think. Stereotypically, you would expect the males to do this.

I do not think that Ariel Levy's theory applies to male artists in the music industry as clearly shown by the males in this music video. As you can see, the men in this are fully clothed in comparison to the women who are in revealing outfits. I have never seen an existing music video where the male is wearing as little clothes as the females are in this video.

I think it's bad how the woman in music videos are portrayed in this way as these videos can be seen on music channels and accessed by anyone on youtube meaning that children of all ages can also watch them. This means that they will be given the wrong impression of women.