Ariel Levy: Female Chauvinist Pigs; Women and the Rise of Raunch Culture

Ariel Levy: Female Chauvinist Pigs; Women and the Rise of Raunch Culture

Ariel levy is a woman that believes women are objectified in many ways in the media, changing our opinion of them and accepting it subconsciously.

A fantastic example of what she is talking about, is in the recent video 'Blurred lines' By Robin Thicke.

In the video, the girls pretend to act very dumb, sway and dance around. They are also wearing barely any clothes, while the men are fully dressed. They also follow the men around.
This is giving a representation that women are thoughtless and are inferior to men.
Ariel Levy suggests this influences women to reflect this in fashion and to get attention- either through being a star or just in general.
The men are wearing suits, particularly Pharrell's suit is very loud as it is a shiny material. It shows the men are wearing the top quality clothes because they are seen as rich and 'a pimp'- a stereotype of men who charm many women.
As the video develops, the women are wearing less and less clothing, in the end becoming practically naked.

In this shot, he is holding the girls hair like she is a dog on a lead. This makes her seem like an animal and he is the owner. This kind of representation of women suggests that men 'own' women and he is in control of her.

Also in this shot, the women are positioning themselves in ways that would be considered promiscuous and sexual. By 'grinding' and 'twerking' they are giving off the impression that they are dominated by the men, which is Ariel Levy's point. The men seem to make no effort and pay little attention to the girls, yet they are all over the men, dancing suggestively.

A video that goes against this is Lily Allens new song 'Hard Out Here'. The song describes how it is hard for a woman to make a career in this industry without sexually objectifying herself. The video also mimics Robin Thickes video in a humorous way to show she is against it.