Friday, 18 October 2013

Music research for the introduction of our video

We researched existing music videos that have an introduction and analysed them. This gave us ideas and inspiration on how to put together our own introduction for our music video.

The first music video we looked at was Lady GaGa - Telephone Ft. Beyonce. For this, they have a 2 minute and 53 second introduction. During, this introduction, the isn't any music nor is there much conversing between the characters. The only speaking there is throughout is loud mutters of people in the background and the occasional announcement on the speaker. The introduction for this music video also gives the audience an insight to the storyline which they plan to convey further in the music video.
The introduction also has very little dialogue. It is mainly muffled talking in the background and Lady Gaga does not speak at all.

The second music video we looked at was Katy Perry - Part Of Me. In this 30 second introduction, we see Katy sitting in here car looking at a necklace and in the window of a building. There is no dialogue at this point although there is the sound of the radio in the background in that a conversation is happening between two people. She then gets out of the car and walks into the building in which she starts yelling at what we assume is her boyfriend. Towards the end of this, the song begins to fade in and increase in volume before Katy Perry starts singing. Similar to the first video introduction we looked at, there is a story line and by having an introduction it gives the audience an understanding of what is going on.

Finally, we looked at Taylor Swift - I Knew You Were Trouble. The introduction for her music video was 2 minutes and 2 seconds long. At first, there is a simple guitar strum that starts of quietly and gets a little louder by the third time. After 30 seconds, there is then a voiceover of Taylor giving an idea to the audience what the song is about that later on begins playing. Although she isn't really telling them a story, she seems to be explaining her feelings.

From this research, we have realised that a lot of introductions to music videos are there to give the audience an insight and understanding as to what the storyline is about. For our introduction, we are going to be filming footage of the boys and girls sitting at the table followed by the girls going to the toilet out of boredom, applying make-up and then climbing out of the window. We don't want the song track starting until the girls have entered the bathroom and have two thoughts as to what audio we may choose to use over the footage of our intro. Firstly, we have thought about leaving it completely silent. The whole idea of the introduction is that the girls become bored and we want to give the impression of that across to the audience. Although, we are a bit concerned as to how this may look so as an alternative, we have thought about playing some calm, quiet classical music. We are planning on exploring different classical tunes when it comes to putting together and editing the introduction.

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