The use of montage editing in this sequence involving a club made us think that with faster paced editing you can make the audience feel like more is happening more quickly and make the music video more interesting to watch.
Of course with the comedy element in our video we were not going for a very serious sequence of events but the montage still helped with the comedy parts because it created the illusion of speeding up the time frame for the scenes. The impact of the pacing for scenes such as the chasing of the girls by the boys is that by shortening the cut time we create a tense atmosphere as the audience builds up to a point where the boys find the girls.
Another element we were encouraged to think about after watching a different music video (robin thicke- blurred lines) was how we were going to set up our scene for the lip syncing and what we decided was that it was best to have just a blank wall behind the two singers as we thought this was simple yet effective because we darkened the lighting to make the audience feel we were in a different location. As seen in the picture below a simple background can be improved with the addition of shadow positioning.
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